Planning authorities did raise major traffic concerns, given the bulk of the traffic from James Ruse Drive and Windsor Road will hit the already congested North Rocks Road.

As a solution, a voluntary planning agreement was negotiated between Woolworths and Parramatta Council. Woolworths will construct a lightweight steel bridge structure 3-metres wide to provide future pedestrian access to the centre from North Rocks Road. In addition, Woolworths will also pay Council $500k as a contribution to the future footpath connections.

The site enjoys a high-profile location with significant exposure to passing traffic.

The defined main trade area largely falls within a 2km – 3km radius of the site, which is consistent with most full-line supermarkets in established residential areas. There is a substantial net community benefit from this proposal, including improvement in the range of retail facilities available to residents and choice of location.