Revitalising Pokolbin: The Cedar Mill Hunter Valley

Written by

Charbel Abousleiman

Urban Planning Lawyer & Buyers Agent

19/03/2024

The Cedar Mill Hunter Valley, set in the heart of Pokolbin, aims to reshape the landscape of cultural tourism and entertainment with the Hunter Valley.

Located on the corner of McDonalds and Broke roads in Pokolbin within the tourist node, the ambitious development seeks to harness the region’s viticultural heritage, transforming a 41-hectare site into a vibrant hub for local and international visitors.

What is proposed is a multi-faceted development encompassing a museum, convention and tourism clusters. Each cluster is designed to offer unique experiences, from exploring the rich history of winemaking in the museum cluster to hosting large-scale events and conferences in the convention cluster. The tourism cluster aims to support the principal uses by providing a diverse range of activities including wine tasting, dining and retail experiences.

Cedar Mill Hunter Valley seeks to enhance the Hunter Valley’s reputation as one of the world’s premier wine tourism destinations. It aims to provide a premier cultural, tourism and convention destination by developing a place that celebrates the region’s wine history, that informs and educated visitors on the pioneers and industries within the Hunter Valley that have shaped and continue to drive the region.

Extract from the Draft Hunter Regional Plan 2041

The development’s design is sensitive to the local context, employing materials that reflect the region’s rural character while ensuring minimal environmental impact. The built form, characterised by buildings ranging from 1 – 3 storeys, will incorporate sustainable design principles, including energy production and water harvesting systems.

The vast majority of land uses proposed are permitted with consent under the RU4 Primary Production Small Lots zone, with a small balance of uses, while prohibited, are complementary and ancillary to the permitted uses.

Historically, the site has been vacant pasture for about 50 years, with recent investigations confirming that the soil profile is not considered to be prime viticultural land and offers extremely limited capacity for wine grape production.

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